XL Motors – to become Coventry City Football Club sleeve sponsor for 2023/24 season

18th July 2023

Selsia repairer XL Motors in Coventry are to become Coventry City Football Club sleeve sponsor for 2023/24 season.

Already a Club Partner, XL Motors have again extended their support of the Sky Blues as they become sleeve sponsor. This is a new commercial opportunity, following the decision of the EFL to now allow Clubs to sell the space on the sleeves to sponsors, has seen XL Motors and the Sky Blues agree an initial one-year deal. Loyal supporter of the Club over many years with several sponsorships, XL Motors have offered accident and repair services to businesses and the public in Coventry and surrounding areas for nearly 35 years.

Rob Ally of XL Motors, said: “Once again we are delighted to be supporting the Sky Blues especially after such an exciting season. With all the fundamental changes, we are honoured to be part of this new journey.

Sponsoring the football club once again helps us to further strengthen our relationship with the Sky Blue fanbase and continue to offer exclusive discounts on our services for all of Sky Blues fans and continue building relationships throughout the city. We are absolutely thrilled to become the first Sleeve sponsor and look forward to the next season.”

Tynan Scope, Head of Commercial at Coventry City, said: “We’re delighted to announce that XL Motors have extended their support of the Sky Blues by becoming our new sleeve sponsors. Rob and the whole team at XL Motors are passionate and loyal supporters of the Club and the City for many years, and we have enjoyed working with them over that time.”